Sep 11, 2024
Join us for another fascinating episode of Salesforce Commerce Cloud Innovations as we explore the thrilling intersection of automotive and e-commerce. Our guest is Kent Packman, a Salesforce architect at Aston Martin and a true visionary in the industry. Kent's unique perspective, rooted in his love for all things automotive and tech, provides an insightful look into the challenges and opportunities of online automotive purchasing. From his favorite classic and current cars to his experiences at Dreamforce 2022, Kent's enlightening chat is sure to inspire!
Listen in as we discuss the three pillars of car buying that need to be addressed for a successful customer experience. We also delve into how to improve the car buying experience by bridging the digital and physical worlds and how discount codes could replace traditional haggling and negotiations.
Don't miss this riveting discussion about the future of the automotive industry and the exciting changes on the horizon. Tune in for a ride of a lifetime!
Show Highlights:
- Kent’s vision for the future of online automotive purchasing and customer experience.
- The three crucial checkpoints for customer experience in car buying.
- Exploration of the concept of a digital-physical hybrid model for car buying, potentially ending the practice of haggling for prices.
- How technology, such as connected cars and services, can improve the customer experience in the automotive industry.
- The future of the automotive industry, the role of startups, and the changing nature of traditional dealership networks.
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Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.