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What if you could hang out with eCommerce experts at Salesforce, as well as our customers and partners, ask them about their experiences and be inspired by innovative ideas and live use cases; then take an insight or two to guide your own Commerce Cloud journey? Hosted by Natalija Pavic ––Innovation Leader on the Business Strategy & Growth team at Salesforce Commerce Cloud. –– every episode is a deep dive into topics that will impact your digital business from new trends like metaverse and NFTs to the evolution of the online customer experience and its impact. We hope to expand your mind with solutions available today and explore their impact on the future. Our goal is to give inspire you with ideas, solutions, and visions of the future in eCommerce.

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  2. 080: Agents, AI, and Unified Commerce with Commerce Cloud CMO Kelly Thacker

080: Agents, AI, and Unified Commerce with Commerce Cloud CMO Kelly Thacker

Sep 18, 2024

In this episode, we dive into the future of digital commerce with Kelly Thacker, CMO of Commerce Cloud at Salesforce. Kelly shares her journey and passion for e-commerce, emphasizing how Salesforce has been instrumental in helping businesses across various industries navigate the digital shift post-pandemic. She highlights innovative tools like Salesforce Checkout and AI and Data Cloud integration to enhance customer experiences. Kelly also discusses her side hustle, Banalco, a nonprofit supporting human trafficking survivors. 

This episode offers valuable insights into the power of AI and data in revolutionizing the shopping experience, making it a must-listen for anyone looking to stay ahead in the digital commerce game.

Show Highlights:

  • The impact of the pandemic on digital strategies and how Salesforce has assisted non-traditional commerce sectors in establishing online presences.
  • The importance of delivering seamless, hyper-personalized experiences across various touchpoints.
  • Introduction of the innovative Salesforce Checkout feature and its applications in unconventional settings.
  • The new pricing model of Salesforce making Data Cloud accessible to all customers and enhancing AI capabilities.
  • Exploration of future AI applications in commerce, including autonomous agents and headless checkout experiences.

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Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

Learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/ 

Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: http://sfdc.co/podnomination 

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.