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What if you could hang out with eCommerce experts at Salesforce, as well as our customers and partners, ask them about their experiences and be inspired by innovative ideas and live use cases; then take an insight or two to guide your own Commerce Cloud journey? Hosted by Natalija Pavic ––Innovation Leader on the Business Strategy & Growth team at Salesforce Commerce Cloud. –– every episode is a deep dive into topics that will impact your digital business from new trends like metaverse and NFTs to the evolution of the online customer experience and its impact. We hope to expand your mind with solutions available today and explore their impact on the future. Our goal is to give inspire you with ideas, solutions, and visions of the future in eCommerce.

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  2. 093: Beyond the Cart: The Future of Personalization, Marketplaces, and Retail Transformation with Liesel Walsh

093: Beyond the Cart: The Future of Personalization, Marketplaces, and Retail Transformation with Liesel Walsh

Jan 15, 2025

Liesl Walsh, a pioneer in digital retail transformation, explores the dynamic shifts in the shopping landscape, from fast fashion to immersive retail experiences. Drawing from her extensive experience with retail giants like Gap Inc. and Restoration Hardware, Liesl offers valuable perspectives into how e-commerce is redefining consumer habits, particularly for time-pressed parents. 

The conversation examines the rapid rise of fast fashion brands like Shein and Temu, highlighting their innovative customer engagement tactics and the sustainability challenges they pose. Liesl also discusses the growing importance of personalization and technology in improving customer experiences. 

Show Highlights:

  • Examination of fast fashion's impact on retail, focusing on companies like Shein and Temu, their business models, and sustainability concerns.
  • How personalization and strategic notifications enhance customer experience in modern retail.
  • Insight into immersive retail experiences and how these experiences transform shopping into an event.
  • The role of technology and data in enhancing customer engagement and personalization in retail.

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.