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What if you could hang out with eCommerce experts at Salesforce, as well as our customers and partners, ask them about their experiences and be inspired by innovative ideas and live use cases; then take an insight or two to guide your own Commerce Cloud journey? Hosted by Natalija Pavic ––Innovation Leader on the Business Strategy & Growth team at Salesforce Commerce Cloud. –– every episode is a deep dive into topics that will impact your digital business from new trends like metaverse and NFTs to the evolution of the online customer experience and its impact. We hope to expand your mind with solutions available today and explore their impact on the future. Our goal is to give inspire you with ideas, solutions, and visions of the future in eCommerce.

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  2. 095: REPLAY: Commerce Developer Experience and the Power of Community with Kasama CEO Mark Rubin

095: REPLAY: Commerce Developer Experience and the Power of Community with Kasama CEO Mark Rubin

Feb 12, 2025

In this episode, e-commerce pioneer Mark Rubin, founder of Kasama and Salesforce aficionado, takes us on a digital odyssey through his illustrious career in e-commerce development. From foregoing law school to embarking on a journey that's seen coding breakthroughs and vibrant city living, Mark reveals how personal passions and a humorous life philosophy have shaped his professional triumphs. He shares insights into the thrill of launching an e-commerce platform for St. Jude's and discusses the power of AI in commerce, the importance of soft skills, and the innovative strategies for deploying sites on Commerce Cloud. Whether you're a developer, project manager, or simply curious about the future of commerce, this episode offers a wealth of knowledge and inspiration to navigate the ever-evolving world of e-commerce with success.

Show Highlights:

  • The role of personal interests and "superpowers" in Mark's professional success.
  • Insights on rapid e-commerce development for St. Jude's and the thrill of launching innovative projects on Commerce Cloud.
  • The importance of soft skills in tech, agency growth, and balancing technical expertise with leadership and communication.
  • Approaches to deploying sites on Commerce Cloud, catering to B2C, B2B, and D2C business needs, and leveraging headless commerce.
  • The transformative role of AI in commerce, enhancing capabilities for developers and project managers, and its application in real-world projects.

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.