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What if you could hang out with eCommerce experts at Salesforce, as well as our customers and partners, ask them about their experiences and be inspired by innovative ideas and live use cases; then take an insight or two to guide your own Commerce Cloud journey? Hosted by Natalija Pavic ––Innovation Leader on the Business Strategy & Growth team at Salesforce Commerce Cloud. –– every episode is a deep dive into topics that will impact your digital business from new trends like metaverse and NFTs to the evolution of the online customer experience and its impact. We hope to expand your mind with solutions available today and explore their impact on the future. Our goal is to give inspire you with ideas, solutions, and visions of the future in eCommerce.

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  2. 100: The Women Shaping Commerce: Featuring Nicole Rose and Amy Sillince

100: The Women Shaping Commerce: Featuring Nicole Rose and Amy Sillince

Mar 19, 2025

In this episode, we have a discussion on the unique contributions women bring to the tech and commerce industries. We explore our career journeys, the dynamics of all-women teams in Salesforce Commerce Cloud, and the importance of representation in fostering confidence and ambition among women. We explain the roles of functional architects, the integration of soft skills in project success, and the potential of agentic AI in e-commerce. 

Through sharing personal experiences, we emphasize the power of community support, collaboration, and continuous learning in navigating the evolving technological landscape.

Show Highlights:

  • Exploration of women's unique contributions and dynamics in the tech and commerce industries.
  • Importance of representation and role models in building confidence and ambition among women in tech.
  • The role of functional architects in bridging business needs with technical execution.
  • Significance of setting clear project expectations and fostering supportive networks or "tribes."
  • Discussion on agentic AI's role in e-commerce as an augmentation tool.

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Supporting Resources:

Nicole Rose: LinkedIn, Github, Instagram

Amy Sillince: LinkedIn, X, Instagram, lux-commerce.com

Join the Commerce Cloud Community: https://sforce.co/commerce-crew

Join the Commerce Community Group and participate in future Women in Commerce Virtual Meetups

Join the Commerce Cloud Community: http://sforce.co/commercecrew

Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination

To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/ 

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.