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What if you could hang out with eCommerce experts at Salesforce, as well as our customers and partners, ask them about their experiences and be inspired by innovative ideas and live use cases; then take an insight or two to guide your own Commerce Cloud journey? Hosted by Natalija Pavic ––Innovation Leader on the Business Strategy & Growth team at Salesforce Commerce Cloud. –– every episode is a deep dive into topics that will impact your digital business from new trends like metaverse and NFTs to the evolution of the online customer experience and its impact. We hope to expand your mind with solutions available today and explore their impact on the future. Our goal is to give inspire you with ideas, solutions, and visions of the future in eCommerce.

Apr 3, 2025

In this episode, Myron Kirk, Director of Engineering for Digital and Retail Technology at Pandora, shares the future of e-commerce and digital transformation. Myron shares insights into Pandora's strategy for creating a unified commerce experience across 37 global markets, emphasizing the role of personalization and AI in enhancing customer experiences. The conversation explores Pandora's transition to a composable architecture, balancing stability and flexibility, and the critical role of observability in maintaining reliability. 

Myron also highlights the integration of AI as a sales concierge and in customer service, aiming to foster efficiency and transform digital commerce. This episode offers valuable lessons for merchants considering similar digital strategies.

Show Highlights:

  • Pandora's strategic shift to a composable architecture for a unified commerce experience
  • The balance between stability and flexibility in digital infrastructure
  • Importance of APIs and AI in enhancing digital commerce and customer service experiences
  • AI's role in personalizing retail interactions and improving customer service through sales concierge and conversational search
  • Exploration of unified commerce

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Supporting Resources:

Myron Kirk LinkedIn: https://www.linkedin.com/in/myronkirk 

Pandora UK: https://uk.pandora.net/en/ 

Learn more about composable commerce: https://www.salesforce.com/commerce/composable/ 

Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/ 

Join the Commerce Cloud Community: https://sforce.co/commerce-crew

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.