Jan 25, 2023

What happens when content and commerce combine? You get conversions! Although shoppable ads have been around for a while, they have only recently begun to emerge on streaming platforms. It’s a revolutionary experience for advertisers to transition from measuring views to measuring purchases on television.

In this...

Jan 11, 2023

Brands are in a position where they must exceed customer expectations even if the customer wasn’t expecting it. No brand is safe from the need to stay one step ahead of its customers – just think of Blockbuster and Nokia.

In this episode, I have a great conversation with Brian Solis, the global innovation evangelist...

Jan 4, 2023

Where do brands have to evolve to meet customer expectations? In this conversation with Rob Garf, we discuss the possibilities along with shopping at the edge and what that means for omnichannel customer experience.

With more than 25 years of global retail experience as a practitioner, industry analyst, strategy...