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What if you could hang out with eCommerce experts at Salesforce, as well as our customers and partners, ask them about their experiences and be inspired by innovative ideas and live use cases; then take an insight or two to guide your own Commerce Cloud journey? Hosted by Natalija Pavic ––Innovation Leader on the Business Strategy & Growth team at Salesforce Commerce Cloud. –– every episode is a deep dive into topics that will impact your digital business from new trends like metaverse and NFTs to the evolution of the online customer experience and its impact. We hope to expand your mind with solutions available today and explore their impact on the future. Our goal is to give inspire you with ideas, solutions, and visions of the future in eCommerce.

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  2. 054: The Rise of eCommerce in Non-Retail Industries, Loyalty & Women in Tech with UK AVP of OSF Oana Dereli

054: The Rise of eCommerce in Non-Retail Industries, Loyalty & Women in Tech with UK AVP of OSF Oana Dereli

Mar 13, 2024

Join us for a conversation with the incredible Oana Dereli from OSF Digital as she brings her unique expertise in e-commerce loyalty and women's advancement in tech to the forefront.  Oana’s double-edged sword of engineering prowess and sales acumen, coupled with her leadership role in the OSF Women's Network, paints a vivid picture of women's essential roles in the tech and retail sphere. Prepare to be captivated by her passion as we celebrate women's achievements and discuss the innovative master classes OSF offers to push boundaries on personal and professional growth.

We also take a dive into the future of retail, where AI isn't just a buzzword but a game-changer in creating personalized shopping experiences and even fulfilling predictions such as same-day delivery. Learn how AI is no longer just a tool but a revolution driving retail forward, urging brands to adopt bold, customer-centric innovations to stay competitive. The path to tech success is often unexpected, and we wrap up by reflecting on surprising career journeys, including Oana’s own, reminding us to embrace the opportunities that keep us at the cutting edge of a constantly evolving industry. 

Don't miss out on these insights and more!

Show Highlights:

  • The impactful role of women in tech and e-commerce.
  • The evolution of e-commerce loyalty programs and their increasing significance for retailers in enhancing customer experience and retention.
  • OSF Digital's contributions to Commerce Cloud.
  • The integration of AI in retail, automating development processes, personalizing customer experiences, and more.
  • The concept of connected commerce and the importance of integrating various customer data points for a seamless omnichannel experience.
  • The significance of internal organizational collaboration across departments.

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.