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Jul 19, 2023

Your host, Aya Shlachter, talks with Erica Spayd— President of Prose Architecture.

In this episode, Aya and Erica explore the power of storytelling in architecture. Erica shares her unique approach, incorporating creative storytelling and design thinking into her practice. Throughout the episode, she emphasizes how design thinking methodologies improve decision-making, creativity, and leadership within architectural firms.

Erica also discusses the intersection of efficient processes, autonomy, and intentional firm scaling in the architectural business. Discover the transformative power of design thinking for architects and their teams. Listen to this conversation to know more!



Erica Spayd is the President of Prose Architecture, a firm focused on telling brand stories through design. She previously designed stores in-house for J. Crew, Madewell, and most recently Warby Parker, where she and her team designed and built over 120 stores over a four year span. Eager to help new brands leave their brick-and-mortar mark, and with a desire for greater flexibility and better work-life harmony, Erica launched Prose in 2023. Erica lives in New Jersey and loves a good shopping mall. In her free time, she enjoys reading, spending time with her family, and eating ice cream. Her kids think you should know that her favorite construction vehicle is a concrete truck.

Find out more about Erica at or connect with her on LinkedIn.



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