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Beauty from the Shelf

Dec 19, 2023

In this episode, I’m joined by Ashley McLeod of Momentus Capital and Byron Whitmore of Macy’s, Inc. to discuss S.P.U.R. Pathways (Shared Purpose, Unlimited Reach), a multiyear, multifaceted funding program to advance entrepreneurial growth, close wealth gaps and shatter systemic barriers faced by diverse-owned and...


Dec 5, 2023

In this insightful podcast episode featuring brand strategist and growth marketer Rajaa Grar. The overarching theme centers on "Nailing Your Brand ‘Why’ in a Digital World." Rajaa draws from a wealth of experience and categories including: Meal Delivery, Starbucks, Amazon, Paula’s Choice, and the...


Nov 21, 2023

For this solo episode, I decided to talk about crafting your story as a brand.

 

If you’re already established, telling your story is more about validating the proof that’s out there, and sharing the interesting parts. Here are some starter questions to get you going: 

 

What is the reason for starting your brand?


Nov 7, 2023

Dive into the world of consumer research and its pivotal role in the CPG industry with our latest podcast episode with guest Kristen Evans. Kristen is a 15-year veteran in the consumer research space with experience in sports, CPG and at agencies.

 

The conversation unfolds with a focus on the challenges smaller brands...


Oct 24, 2023

In this episode, we visit the topic of product innovation and product development. We are joined by Mikaela Maxwell. Mikaela shares her thoughts on where to look for innovation using accessible tools. She also offers advice on building supplier pipelines, and questions to ask as you are building your plans for product...