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Beauty from the Shelf

Mar 29, 2023

A big topic for new brands surrounds the idea of growth. Growth can come in a variety of forms: added SKUs and new product innovation, gaining new consumers, gaining new distribution or placement.

 

Today’s guest is Chris Perry, Chief Learning Officer at First Movr. Monique & Chris discuss the different...


Mar 14, 2023

There are 2 billion search results that pop up in Google if you search “anti-aging cream” in November 2022. With new brands and products every day, standing out in the crowd requires a purpose, and marketing strategies behind it. Today’s guest is Robin Laueffer, Director of Marketing & Brand Research at Little...


Mar 1, 2023

We are joined by hair care & wellness category expert Meagan Wos of The Emerson Group. Meagan shares why insights are helpful. She also shares some of the key insights for the hair care category for the upcoming year. If you are looking to launch a brand or develop new product insights is a crucial step to guide...