Dec 10, 2024
Summary
Keren Davy, a fractional CMO, shares her marketing philosophy rooted in integrity, empathy, and intention.
She emphasizes the importance of understanding the target audience and crafting marketing strategies that resonate with them.
Keren advises brands to start with an internal and external focus, balancing...
Dec 3, 2024
In this monologue, Monique shares essential strategies for effectively networking with retail buyers.
Monique emphasizes the importance of research, personalizing outreach, and mastering follow-up techniques to build strong relationships with retailers.
Monique also highlights the significance of in-person...
Nov 26, 2024
Host: Monique Benoit
Guest: Vanessa Lee
Vanessa Lee, founder of GuestHouse, discusses the importance of sales in scaling emerging beauty brands. She emphasizes the need for a strong pitch deck when approaching retailers, with key elements including strong visuals, concise copy, and data points.
Vanessa also highlights...
Nov 19, 2024
In this monologue, I discuss the significance of strategic promotions in retail and consumer packaged goods (CPG).
Promotions should not just be random discounts. They should align with business goals to drive visibility, revenue, and customer loyalty.
Also, keep in mind the importance of analyzing the effectiveness of...
Nov 12, 2024
Reena Goodwin, founder and CEO of Facteur PR, discusses the role of public relations (PR) in helping early-stage beauty brands enhance their marketing strategies.
PR is the activity of influencing public perception about a brand through various communication channels, such as journalists, influencers, and social media.