Oct 29, 2024
Kellie Chen is the co-founder of 8Rue, a boutique branding agency, shares her expertise in brand strategy for emerging beauty brands. She discusses the shift in consumer engagement with brands due to the rise of social media, emphasizing the importance of authenticity and transparency. Kellie also highlights the key...
Oct 22, 2024
Summary
In this solo episode, I discuss the critical role of packaging in retail. Packaging is often your first impression at the shelf. I emphasize that even the best products can fail if their packaging does not meet retail standards.
I outline key considerations for creating retail-ready packaging, including supply...
Oct 15, 2024
Summary
In this episode I sit down with Moni Kupczak Ainslie, founder of Koopslie Consulting, to dive deep into the power of leveraging FAIR, a B2B marketplace, for scaling beauty brands at retail. Moni shares her journey from running a successful fashion business to helping emerging beauty brands stand out in front...
Oct 8, 2024
Summary
In this solo episode, Monique Benoit shares essential tips for emerging beauty brands looking to pitch to retail buyers. She emphasizes the importance of competitive shopping, understanding consumer demographics, crafting a unique brand story, ensuring financial preparedness, and sustaining success once on...
Oct 1, 2024
In this episode, I sit down with Shannara Goode, an inventory management professional with experience at brands of various sizes, and at major retailer, Target.
Shannara discusses the importance of inventory management for emerging brands.
She emphasizes that inventory management can make or break a brand's success in...