Nov 26, 2024
Host: Monique Benoit
Guest: Vanessa Lee
Vanessa Lee, founder of GuestHouse, discusses the importance of sales in scaling emerging beauty brands. She emphasizes the need for a strong pitch deck when approaching retailers, with key elements including strong visuals, concise copy, and data points.
Vanessa also highlights...
Nov 19, 2024
In this monologue, I discuss the significance of strategic promotions in retail and consumer packaged goods (CPG).
Promotions should not just be random discounts. They should align with business goals to drive visibility, revenue, and customer loyalty.
Also, keep in mind the importance of analyzing the effectiveness of...
Nov 12, 2024
Reena Goodwin, founder and CEO of Facteur PR, discusses the role of public relations (PR) in helping early-stage beauty brands enhance their marketing strategies.
PR is the activity of influencing public perception about a brand through various communication channels, such as journalists, influencers, and social media.
Nov 5, 2024
Summary
In this conversation, I share insights on how brands can identify and leverage white space opportunities in the beauty and retail industry. I draw from my experience as a former retail buyer. I discuss the importance of understanding market gaps, the dynamics of retailer relationships, and the significance...