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Beauty from the Shelf


Jan 23, 2024

Welcome to another insightful episode of the Beauty from the Shelf Podcast! In today's conversation, our host, Monique Benoit, talks with Anna Marie La Venia and dives deep into the realm of Consumer Care and its role in the success of early-stage beauty brands.

The conversation begins by unraveling the essence of Consumer Care, distinguishing it from conventional customer service. Unlike the transactional nature of customer service, Consumer Care is portrayed as a holistic approach to nurturing customer relationships.

In this engaging discussion, Anna Marie taps into her wealth of experience, shedding light on real-world examples where Consumer Care has been a game-changer for burgeoning beauty brands. The episode emphasizes the importance of leveraging consumer insights to refine product launches and adapt strategies, especially in the dynamic landscape of e-commerce giants like Amazon.

A standout moment in the conversation is the powerful mantra, "Perception is reality," highlighting how a brand's image is intricately linked to the quality of Consumer Care provided. Monique explores the profound impact of exceptional Consumer Care on building brand loyalty and trust in the competitive beauty industry, particularly for startups.

As the conversation unfolds, Anna Marie addresses the challenges and opportunities for early-stage beauty brands in establishing effective Consumer Care systems. Creative solutions and strategic automation emerge as key tools to stay connected with consumers, even on a limited budget.

For those seeking to improve their products and services, Anna Marie delves into the art of using Consumer Care interactions as a valuable source of feedback. She also offers practical strategies for small beauty brands to stand out and resonate with customers, emphasizing the importance of knowing your core consumer and investing wisely in essential channels.

Discover the metrics and KPIs that early-stage beauty brands should track to measure the success of their Consumer Care efforts. Anna Marie advocates for a focus speed in responding to consumer queries, as opposed to the usual expected metrics like customer satisfaction and Net Promoter Score.

We briefly touch on social media and digital platforms for effective consumer engagement. 

Join us in this enriching episode as Anna Marie unravels the secrets to success in Consumer Care, making it a cornerstone for early-stage beauty brands looking to thrive in the competitive market. Tune in and get ready to elevate your brand strategy!

If you're eager to explore more or have specific questions, don't hesitate to reach out. Book a discovery call with Monique via the link in her "Featured" section on LinkedIn. Your brand's journey to success starts here!

 

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Anna Marie La Venia

Monique Benoit

 

Thank you to The Emerson Group, the sponsor of the Beauty from the Shelf Podcast. The Emerson Group is a consumer products and equity organization that works with brands that sell into retailers across the USA, Mexico and Canada. Their services include logistics, marketing, consumer insights, brand design, consumer care, and more. For more information on our organization, visit emersongroup.com.