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Beauty from the Shelf

Oct 24, 2023

In this episode, we visit the topic of product innovation and product development. We are joined by Mikaela Maxwell. Mikaela shares her thoughts on where to look for innovation using accessible tools. She also offers advice on building supplier pipelines, and questions to ask as you are building your plans for product development.


Mikaela Maxwell is a versatile professional with a wealth of experience and skills in brand marketing, product development, and investment. With a career spanning various industries, she has made her mark as a dynamic force in the beauty industry.



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Mikaela Maxwell

Monique Benoit

Thank you to The Emerson Group, the sponsor of the Beauty from the shelf podcast. The Emerson Group is a consumer products and equity organization that works with brands that sell into retailers across the USA, Mexico and Canada. Our services include logistics, marketing, consumer insights, brand design, consumer care, and more. For more information on our organization, visit