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Beauty from the Shelf


Nov 21, 2023

For this solo episode, I decided to talk about crafting your story as a brand.

 

If you’re already established, telling your story is more about validating the proof that’s out there, and sharing the interesting parts. Here are some starter questions to get you going: 

 

What is the reason for starting your brand?

Who is going to buy your brand?

What problems does your ideal customer have?

What problem is your brand solving?

 

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Monique Benoit

 

Thank you to The Emerson Group, the sponsor of the Beauty from the Shelf Podcast. The Emerson Group is a consumer products and equity organization that works with brands that sell into retailers across the USA, Mexico and Canada. Their services include logistics, marketing, consumer insights, brand design, consumer care, and more. For more information on our organization, visit emersongroup.com.