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Beauty from the Shelf

Jun 13, 2023

In this episode, I sit down with Renée Reid of Ulta Beauty. Renée is the Senior Brand Manager of Diversity, Equity and Inclusion at Ulta Beauty, and she drives the DE&I strategy across the merchant's business. Renee works with the brands to ensure they have a positive experience working with Ulta Beauty and is also responsible for Ulta's MUSE Accelerator Program. This episode includes tactical points of what Ulta Beauty is looking for from new brands.


This episode gets personal, we know that business is one hat that founders wear but we are people too. We might be running a business but have other things happening in life. These are part of the challenges that founders overcome. I hope you enjoy this episode as we talk about keys to growth, and also personal points of wisdom.


Podcast Outline & Order

1:43 Why are new beauty brands important to Ulta Beauty?

3:17 What are some of the things Ulta Beauty looks for in early-stage brands?

5:47 How does an Accelerator program like Ulta Beauty's MUSE Accelerator help early-stage brands? What resources are brands given?

7:35 Do brands in the MUSE Accelerator get visibility to buyers?

8:14 How should brands respond to the “no” to improve their next outreach/outcome?

10:58 How can brands put their best foot forward when they approach Ulta Beauty?

12:53 What can a new brand expect from Ulta Beauty as a partner? 


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Renée Reid

Monique Benoit


Ulta Beauty MUSE Accelerator Information

Applications for the 2023 Accelerator program is open until June 26, 2023. Apply today!


The Emerson Group

The Emerson Group is a consumer products and equity organization that works with brands that sell into retailers across the USA, Mexico and Canada. Our services include logistics, marketing, consumer insights, brand design, consumer care, and more. For more information on our organization, visit