Aug 8, 2023
In this episode, I speak with Patricia Valera, owner of beautybrandr - a company that works with indie beauty brands that are starting, scaling, or going global. Patricia and I chat about all the different types of growth. We also talk about the benefits of working with an adviser and how they might help you and your business.
Podcast Outline & Order
01:30 "Thank you so much for…" Tell us about you and how you work with small brands.
03:36 Coach vs. Advisor
05:17 What are the benefits to hiring and adviser versus using a coach?
09:30 What are the benefits to focusing on small and local growth first?
15:30 How can brands know if what they're doing is working if they are moving at a slower pace?
25:38 Goal setting and KPIs, annual planning - identify 12-18 months what the
32:37 What advice do you have to brands that are looking to expand but might not be gaining the speed/traction that others are getting?
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The Emerson Group
The Emerson Group is a consumer products and equity organization that works with brands that sell into retailers across the USA, Mexico and Canada. Our services include logistics, marketing, consumer insights, brand design, consumer care, and more. For more information on our organization, visit emersongroup.com.
Beautybrandr
Beautybrandr helps motivated indie beauty founders to create, activate and grow captivating brands that will bring their customers JOY. Visit them at https://www.beautybrandr.com/.