E 501: How April Showers Used the AfroUnicorn Lifestyle Brand, Entered Beauty and Created a Movement

Jun 11, 2024

April Showers, founder of Afro Unicorn, shares her journey of building a lifestyle brand that celebrates the uniqueness and magic of women and children of color.

Afro Unicorn offers a wide range of products, from apparel to haircare to consumables, and aims to be present in every aspect of people's lives.

April discusses how she entered the beauty industry after receiving emails from buyers at Walmart and CVS, and the importance of finding the right partners and manufacturers.

She emphasizes the need for consistency, a strong work ethic, and a clear why when starting a business.

 

Links
https://afrounicorns.com/
https://www.facebook.com/afrounicornofficial
https://www.instagram.com/afrounicorn_official/
https://www.youtube.com/channel/UCm3Y5ko93qxy9zL_a1hOB0g

Press
APRIL SHOWERS BREAKS BARRIERS, FIRST BLACK WOMAN-OWNED BRAND TO SECURE LICENSING WITH RETAIL POWERHOUSE
https://www.blackenterprise.com/april-showers-afro-unicorn/

April Showers, Afro Unicorn Creator & CEO Sizzle Reel
https://www.youtube.com/watch?v=WZ-05JwQUvw

‘Afro Unicorn’ CEO Discusses Becoming First Black-Owned, Woman-Founded Business To Sell A Licensed Character Brand In Major Retail
https://www.forbes.com/sites/pauleannareid/2024/03/19/afro-unicorn-ceo-discusses-becoming-first-black-owned-woman-founded-business-to-sell-a-licensed-character-brand-in-major-retail/

The Story Of Afro Unicorn: How Founder April Showers Got Her Brand Into Walmart
https://baucemag.com/the-story-of-afro-unicorn-and-how-founder-april-showers-got-her-brand-into-walmart/