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Fresh Take with IDDBA

Sep 1, 2026

What habits help leaders continue to grow throughout their careers?

In this Test Kitchen episode of Fresh Take with IDDBA, Kat Shanahan welcomes back Jody Barrick, Founder of Perimeter Partners, fresh industry executive, and IDDBA chair, for a conversation about the leadership habits that have shaped her more than 40...


Aug 18, 2026

What happens when you stop asking consumers to notice products and start helping them notice the people behind them?

In this Executive Aisle episode of Fresh Take with IDDBA, Kat Shanahan sits down with Suzanne Fanning, Chief Marketing Officer at Dairy Farmers of Wisconsin and incoming IDDBA Chair of the Board, for a...


Aug 4, 2026

How can retailers help shoppers say yes to premium products?

In this What’s in Store episode of Fresh Take with IDDBA, Kat Shanahan talks with Michael Sadler of Forever Cheese about how retailers can move beyond price competition and make the value of specialty products clear.

Building on his 2026 What’s in Store...


Jul 21, 2026

Test Kitchen - Influence, Trust, and the Skills of Modern Leadership with Suzanne Sherry

What skills do modern leaders need to build trust, gain buy-in, and move ideas forward?

In this Test Kitchen episode of Fresh Take with IDDBA, Kat Shanahan talks with Suzanne Sherry, an instructor with the Wisconsin School of...


Jul 7, 2026

What's in Store - From Show Floor to Store Floor: What's Next After #IDDBA2026

What happens after the show floor closes?

In this What’s in Store episode of Fresh Take with IDDBA, Kat Shanahan sits down with Abby Despins, IDDBA Vice President of Education and Industry Relations, and Brad Berg, IDDBA Education...