Sydney Karmes-Wainer: French Squirrel, From Erewhon Corporate to CPG Founder in the Better-For-You Space, Getting in Your Feminine in a Masculine Role, From Restriction To Food Freedom Based in Quality

Apr 11, 2024

Sydney Karmes-Wainer had once fallen into the trap of the often-obsessive health food world prevalent on social media. Now, she's dedicated to introducing foodie enthusiasts to insanely delicious, good-for-you, real, whole-food snacks!

Starting off as an Instagram account centered on food, French Squirrel was Sydney's platform for showcasing her own recipes for snacks rich in protein. Her creation, dubbed "Berets" and enveloped in pure cacao, quickly became a favorite among her followers globally. Motivated by support from her relatives and peers, Sydney transformed her beloved snack creations into a thriving business.

We chat about...
-how she went from working corporate at Erewhon to creating French Squirrel
-how to come back into our feminine after working all day in a more masculine role
-having left-brained and right-brained friends & how she's garnered a supportive community
-going from experiencing disordered eating + exercise to embracing true BALANCE
- + much more :)

References:

Sydney's Instagram

French Squirrel's Website, Instagram & TikTok

Follow the host, Claudia, here: @healingthesource