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CMA Connect

Apr 27, 2022

Our guest on CMA Connect this week is Matt McGowan, Director and General Manager of Snap Inc. Canada, and an active member on the CMA’s ‘Media Council’. Matt joins John Wiltshire to dig into the topic of augmented reality (AR) in today’s media mix.

  • Journey from the early days of YouTube at Google to today’s...

Apr 20, 2022

Our guests on CMA Connect this week are an accomplished marketing duo: Scott Megginson, President of Kantar, Canada and Peter Rodriguez, CMO and Founder of Brand Igniter. We chat about all things partnerships.

  • The relationship with a relaxed conversation

The riveting story of how Scott and Peter met over...

Apr 13, 2022

Today's guest on ‘CMA Connect’ is Karen Zuccala, Head of Brand Strategy for Google. Our host John Wiltshire, and Karen, take an in-depth look at connected TV, and how it's impacting media investments.

  • Why should marketers consider Connected TV? 

“Connected TV enables brands to have the best of both worlds: The...

Apr 6, 2022

Today, on CMA Connect, we bring you Vice President of Walmart Connect Canada Dana Toering. Dana specializes in the world of data in marketing, having worked with brands like Adobe, AOL Canada, Accenture Interactive, and fun fact: Kanye West.

John and Dana dig into a case study of Walmart Connect, with some of the...

Mar 23, 2022

Today, on CMA Connect, we bring you highlights from last year’s CMAb2b panel. This roundtable was held one year into the pandemic. Almost exactly a year ago. Listen in on how businesses shifted their focus.

The panel includes our moderator and guest host for the day, Jeff Lancaster from LinkedIn. He is joined by Linda...