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CMA Connect

Mar 19, 2024

In this episode of CMA Connect, Alison Simpson, CEO of the CMA, welcomes Raja Rajamannar, Chief Marketing and Communications Officer and President of Healthcare for Mastercard and author of Quantum Marketing. Alison and Raja delve into mastering time management, key trends in this golden age of marketing, inclusive...


Mar 5, 2024

In this episode of CMA Connect, Alison Simpson, the CEO of the CMA, sits down with Cynthia Pachovski, CEO of Ipsos Canada and Daniel Bernhard, CEO of the Institute for Canadian Citizenship. Together, they dive into their recent newcomer research, highlighting the myths and realities of racial diversity, the skills and...


Feb 20, 2024

In this episode of CMA Connect, Alison Simpson, the CEO of the CMA, welcomes Kim Saunders, Vice President of ESG Strategy and Community Impact at Canadian Tire Corporation. Canadian Tire is dedicated to business growth and creating real change through philanthropy, ESG initiatives, fostering diversity, equity, and...


Feb 6, 2024

In this episode of CMA Connect, Alison Simpson, the CEO of the CMA, welcomes Jay Badiani, Chief Marketing Officer at IBM Canada. They'll explore the shifting B2B landscape, from new trends to cybersecurity challenges, and discuss IBM's mission to lead in business AI solutions, particularly within the Canadian context.


Jan 23, 2024

In this episode of CMA Connect, Alison Simpson, the CEO of the CMA, welcomes Anne Marie Wright, Partner and Co-Founder at YOUAREUNLTD, and Marc Cooper, CM, President at Junction59. In this lively conversation, they dive into the opportunities the aging population brings, the challenges they face and the organizations...