Dec 12, 2023
Alison Simpson, CEO of the CMA, and Susan O'Brien, Chief Brand and Customer Officer at Canadian Tire Corporation (CTC), discuss what it takes to understand your customers, staying true to your brand promises and innovative strategies to positively impact Canadians.
00:00:02:10 - 00:00:21:00
Announcer
Welcome to CMA...
Nov 28, 2023
Alison Simpson, CEO of the CMA, and Cathy Collier, CEO of OMD, delve into everything from the dynamic changes in consumer behaviour to the explosive surge of connected TV and the challenges local and mass media will face now and in the years ahead.
00:00:02:10 - 00:00:23:09
Announcer
Welcome to CMA Connect Canada's...
Nov 14, 2023
Join the CEO of CMA, Alison Simpson, as she welcomes Jeremy Tucker, the EVP, Global Chief Marketing Officer at Spin Master Ltd. to rediscover the power of play, and the magic that dwells within us all.
00:00:02:11 - 00:00:21:08
Welcome to CMA Connect, Canada's marketing podcast, where industry
experts discuss how...
Oct 31, 2023
Join the CEO of CMA, Alison Simpson, as she teams up with Scott Pinkney, the SVP and Executive Creative Director at Publicis Hawkeye Canada, for an exhilarating dive into generative AI's impact on the creative process.
0000:02:16 - 00:00:21:00
Speaker 1
Welcome to CMA Connect, Canada's marketing podcast, where industry...
Oct 17, 2023
Alison Simpson, CEO of CMA, welcomes Luxy Thuraisingam, Vice President, Global SMB & Partner Marketing at Cisco, to discuss the CMO's growing influence and gaining credibility in the C-Suite.
00:00:02:10 - 00:00:42:24
Welcome to CME Connect Canada's marketing podcast, where industry experts discuss how marketers must...