Dec 10, 2024
In this episode of CMA Connect, Alison Simpson, CEO of the CMA, sits down with Mary DePaoli, Executive Vice President and Chief Marketing Officer at RBC and recipient of the 2024 CMA Lifetime Achievement Award. Mary shares her unconventional career journey, from journalism to marketing leadership. She discusses the...
Nov 26, 2024
In this episode of CMA Connect, Alison Simpson, the CEO of the CMA, speaks with Alison Osborne, the VP of Marketing at Quill Inc. Osborne shares her entrepreneurial journey, her company's acquisition, and winning the CMA's prestigious Achievement in Marketing (AIM) award. She also discusses the importance...
Nov 12, 2024
In this episode of CMA Connect, the CEO of the CMA, Alison Simpson, welcomes Kayla Grey, sideline reporter for the Toronto Raptors, and host and co-executive producer of "The Shift with Kayla Grey" on TSN. Kayla will also host the 2024 CMA Awards Gala. Alison and Kayla discuss Kayla's career journey, the strategies that...
Oct 22, 2024
Is the brand still relevant? In this episode of CMA Connect, the CEO of the CMA, Alison Simpson, sits down with two of the CMA's Brand Council members. Peter Rodriguez is the Founder and CMO of Brand Igniter Inc., and Bruce Symbalisty is the Chief Solutions Strategist at Reality Engine. Tune in for insights from Bruce,...
Oct 1, 2024
Is brand love measurable magic or marketing myth? In this episode of CMA Connect, the CEO of the CMA, Alison Simpson and Elemental's VP of Client Services, Justin Haberman, dissect the power of emotional connections in business. Discover why brand love matters, how to quantify it, and the touch points for fostering...