Apr 30, 2024
In this episode of CMA Connect, CMA's CEO Alison Simpson sits down with Scott Megginson, President of Kantar Canada, to discuss how marketers can stay ahead in a rapidly changing business landscape. Scott shares his perspective on the seismic shifts in consumer insights, the most significant changes in Canadian consumer...
Apr 16, 2024
In this episode of CMA Connect, Alison Simpson, CEO of the CMA, welcomes Carolin Taubensee, Executive Director of Marketing Communications at APTN. They discuss preserving Indigenous languages, how marketers can reach these diverse communities, and opening doors for the Indigenous worldwide.
00:00:03 - 00:00:07
Speaker...
Apr 2, 2024
In this episode of CMA Connect, Alison Simpson, CEO of the CMA, welcomes Caroline Gianias, President of Radio Connects. Alison and Caroline explore how changing media habits, the merging of traditional and digital mediums, and multicultural diversity unite to create new opportunities for marketers in Canada.
00:00:03:06...