Jul 23, 2024
In this episode of CMA Connect, Alison Simpson, CEO of the CMA, welcomes Jacqueline Ryan, CEO of the Canadian Olympic Foundation and Chief Brand and Commercial Officer of the Canadian Olympic Committee. Jacqueline shares her passion for sports and the Foundation's crucial role in supporting Canada's elite athletes. With...
Jul 16, 2024
In this episode of CMA Connect, Alison Simpson, CEO of the CMA, welcomes three members of the CMA's CX Council: Alessandra Bisaillon, Director of Marketing and Media Relations at Farm Boy Company Inc., Lesley Haibach EVP, Customer Experience at Ipsos Limited Partnership, and Sue Sharp, Partner and National...
Jul 9, 2024
In this episode of CMA Connect, Alison Simpson, CEO of the CMA, explores balancing brand building and performance marketing with Vivianne Gauci, SVP of Consumer Experience and CMO at HomeEquity Bank. Vivianne advocates for the importance of data-driven decision-making and collaboration between brand and...