Sep 17, 2024
In this episode of CMA Connect, Alison Simpson, CMA's CEO, and Dave Burnett, CEO of AOK Marketing, delve into the rise of generative AI and its transformative effect on B2B marketing. The discussion touches on the importance of complying with company guidelines, the rapid advancement of AI tools, and how maintaining a...
Sep 3, 2024
In this episode of CMA Connect, Alison Simpson, CEO of the CMA, sits down with two members of the CMA's Not-For-Profit Council, Allen Davidov, Senior Vice President, Sales Practice & Marketing Leader, Environics Analytics and Kelly Hardy, Vice President, Marketing & Communications, YMCA Canada. They explore the unique...