Oct 22, 2024
Is the brand still relevant? In this episode of CMA Connect, the CEO of the CMA, Alison Simpson, sits down with two of the CMA's Brand Council members. Peter Rodriguez is the Founder and CMO of Brand Igniter Inc., and Bruce Symbalisty is the Chief Solutions Strategist at Reality Engine. Tune in for insights from Bruce,...
Oct 1, 2024
Is brand love measurable magic or marketing myth? In this episode of CMA Connect, the CEO of the CMA, Alison Simpson and Elemental's VP of Client Services, Justin Haberman, dissect the power of emotional connections in business. Discover why brand love matters, how to quantify it, and the touch points for fostering...