Dec 16, 2025
Why isn't Canada a leader in AI adoption? Sabrina Geremia, Vice President & Country Managing Director at Google Canada, tells Alison Simpson, CEO of the CMA, that Canada was a leader in AI creation but is falling behind in adoption. With only 26% of Canadian organizations having adopted Generative AI, despite the...
Dec 3, 2025
Isn't all marketing performance driven? Lauren Bradeen, CMO and Partner at Deloitte, challenges the traditional brand-versus-performance debate in her conversation with Alison Simpson, CEO of the CMA. When Lauren stepped into the CMO role, she was driven to evolve the B2B marketing industry playbook. Now she's leading...
Nov 20, 2025
Are you upskilling fast enough to stay ahead of AI and tech disruption? Alison Simpson, CEO of the CMA, sits down with Mark Beckles, CEO of Palette Skills, who's leading Canada's largest upskilling initiative. With 71% of workers wanting to upgrade their skills regularly, Mark reveals how the Palette Skills program...
Nov 11, 2025
Can Canadian innovation change the world? In today's episode, Alison Simpson interviews Mark Mandato, Senior Manager of Key Growth Initiatives at CBC, and Chris Sewell, CEO & Founder of Net Zero Media. With advertising emissions approaching 4% of global emissions—rivalling the entire aviation industry—and 74% of...
Nov 4, 2025
What if 84% of small businesses needed your platform to survive? Joshua Bloom, GM, Head of US Enterprise Sales and Canada at TikTok, has been working in social media expansion in Canada for over 26 years. His journey led him to become the first employee at MySpace, Facebook, and TikTok Canada. Alison Simpson, CEO of...