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CMA Connect

Feb 26, 2025

Curious how the CMA is advancing and futureproofing the marketing profession? In this episode of CMA Connect, Alison Simpson, CEO of the CMA, welcomes Alan Depencier, Chief Marketing Officer, Personal & Commercial Banking and Insurance at RBC and CMA Board Chair. Alan discusses why he got involved with the CMA, joining...


Feb 11, 2025

Are you curious about the next trend? Alison Simpson, CEO of The CMA, explores Accenture's Life Trends 2025 report with Brent Chaters, Managing Director of Marketing Transformation at Accenture. Together, they explore trends like hesitation, the dignity of work, AI tools, the impatience economy, and how these trends...