Mar 25, 2025
Is direct mail outdated? In this episode of CMA Connect, the CEO of the CMA, Alison Simpson, welcomes Danielle Doiron, General Manager of Marketing at Canada Post and Marc Cooper, President of Junction 59. Their discussion explores how direct mail has evolved and is thriving in today's digital-dominated marketing...
Mar 11, 2025
What opportunities can women's professional sports create? In this episode of CMA Connect, Alison Simpson, the CEO of the CMA, welcomes Allison Sandmeyer-Graves, the CEO of Canadian Women & Sport. They discuss how the momentum of women's professional sports can dismantle barriers women and girls face in society,...
Mar 4, 2025
Are you curious about how agency branding is evolving? On this episode of CMA Connect, the CEO of the CMA, Alison Simpson, welcomes the founder and CEO of FUSE Create, Stephen Brown. Stephen describes the rebranding process that transformed into Fuse Create, where creativity comes first. He strongly suggests that...