Jun 27, 2025
On this episode of CMA Connect, Alison Simpson, CEO of the CMA, speaks with Canadians Zoë Boudreau, Associate Creative Director of Design, and Jesse Shaw, Senior Motion Designer, both from Rethink, about winning Canada's first Young Lions Design Competition gold at the Cannes Lions International Festival of Creativity....
Jun 20, 2025
Broadcasting live from Cannes Lions 2025, CMA CEO Alison Simpson discusses Bob Park's (Chief Brand Officer for GE, Cafe, Monogram and Haier Appliances in Canada) bold decision to increase sponsorship of Canada Soccer amid multiple scandals. The condition? Complete equality for the women's soccer program. This...
Jun 17, 2025
Broadcasting live from the 2025 Cannes Lions International Festival of Creativity, CMA CEO Alison Simpson speaks with Susan Irving (CMO, Kruger Products) and Bryan Kane (CEO, FCB Canada) to discuss FCB Canada's Gold Lion win with SickKids Foundation and why Susan and Bryan keep returning to the festival. From Susan's...
Jun 11, 2025
How can marketers harness data-driven insights while navigating privacy and emerging technologies? CMA CEO Alison Simpson welcomes Jan Kestle, founder and President of Environics Analytics, to discuss why data strategies must be enterprise-led, moving from "so what?" insights to "now what?" outcomes. Their conversation...