May 26, 2026
Marketing isn't a cost centre – it's your greatest growth engine. Drawing on three decades at brands including P&G, Mars, TD Bank, Hudson's Bay and Loblaw, CMA Board Chair and President and Owner of Pattern and Path Consulting, Meghan Nameth joins CMA President and CEO Alison Simpson to make the case. Discover how to...
May 19, 2026
When you can't outspend the competition, you have to out-think them. In one of her final episodes as CMA President and CEO, Alison Simpson sits down with Rachel McAdam, Vice President of Marketing at Skip, to explore what it takes to build a Canadian challenger brand against global giants. The conversation covers the...
May 12, 2026
The CMO role isn't dying – it's evolving. Based on anonymous interviews with marketing leaders worldwide, Confessions of a CMO reveals five distinct archetypes built to thrive under today's pressures. Join outgoing CMA President and CEO Alison Simpson, SVP, Partner and Head of Strategy at FUSE Create Jon Crowley, and...
Apr 28, 2026
In this episode of CMA Connect, Alison Simpson, outgoing President and CEO of the CMA, sits down with Esther Benzie, the newly appointed President and CEO of the CMA, to discuss the leadership transition and the future of Canada's marketing profession. Esther shares insights from her 30-year career at P&G, CIBC and the...
Apr 14, 2026
What have you learned that has allowed you to adapt and evolve in your marketing career? In today's episode of CMA Connect, Alison Simpson, sits down virtually with Lindsay Chase, Senior Strategist at Elemental, to explore her nine year journey at Elemental. They dive into her progression from Account Executive...