Apr 28, 2026
In this episode of CMA Connect, Alison Simpson, outgoing President and CEO of the CMA, sits down with Esther Benzie, the newly appointed President and CEO of the CMA, to discuss the leadership transition and the future of Canada's marketing profession. Esther shares insights from her 30-year career at P&G, CIBC and the Association of Canadian Advertisers and reveals why the opportunity to help marketing "regain its swagger" made accepting this role a resounding yes. The discussion covers groundbreaking data from the CMA Marketing Impact Study, which proves marketing's $130.9 billion economic contribution, and previews the third annual CMA Marketing Week, expanding nationally from Toronto and Vancouver to Montreal.
00:00:01.720 — 00:00:20.280 · Presenter
Welcome to CMA Connect, Canada's marketing podcast, where industry
experts discuss how marketers must manage the tectonic shifts that
will change how brands and businesses are built for tomorrow, while
also delivering on today's business needs. With your host, CMA CEO,
Alison Simpson.
00:00:23.640 — 00:02:43.890 · Alison
Leadership transitions are really rare moments that can reveal what
an organization truly values. Today's episode is one of those
amazing moments. So after announcing my retirement plans last
September, the CMA Board of Directors launched a very thoughtful
search to find the leader who could really build on our
association's strong momentum.
That search, I'm happy to say, led them to Esther Benzie, and I absolutely could not be more excited about what that means for Canadian marketers. Over the past few years, the CMA team has accomplished a lot together. We've got a lot to be proud of. Our membership has grown to over 460 organizations, we have welcomed more than 100 new members since 2023, and the number of chartered marketers has more than doubled.
We also launched the CMA Marketing Week, which has become a national gathering drawing thousands of marketers and earned best in class satisfaction ratings last year, and through the Digital Marketing Skills Canada program, we have upscaled more than 2100 marketers from underrepresented groups across the country and supported 700 SMEs with top marketing talent.
Those are just a few examples. So clearly the foundation is very strong and now it's about building on that great momentum. That's why Esther was the right choice. She brings over 30 years of marketing leadership, starting with Procter and Gamble, where she built her expertise in brand building and consumer insights.
She then went on to lead transformational work as Vice President of Brand and Advertising at CIBC, leading the relaunch of their CIBC brand and the Ambitions Made Real platform. Esther also brings association experience from her time as Acting President and CEO of the Association of Canadian Advertisers, which gives her a really practical understanding of what it takes to serve a membership organization.
Esther officially started on March 9th and has absolutely hit the ground running. In her first few weeks, she unveiled her groundbreaking research that quantifies, for the first time ever, the massive economic impact marketing has on Canada. The numbers are staggering and give every marketer in this country the data they need to really further prove our strategic value.
I'm supporting Esther through the end of May to ensure a seamless transition, so this conversation feels particularly special. We'll talk about why she wanted the role, what she's learned in her first 60 days, the powerful findings from the CMA Marketing Impact study, and what's ahead as we head into the third annual CMA Marketing Week next week.
Esther, welcome to CMA Connect. I'm really looking forward to this conversation.
00:02:44.050 — 00:02:55.610 · Esther
Thank you so much, Alison. Transitioning alongside you these past
weeks has been amazing, and it's great to see the incredible
position that you're leaving the CMA in.
00:02:55.730 — 00:03:21.070 · Alison
Well thank you. It's absolutely been a team effort with everyone at
the CMA and our absolutely incredible Membership and Board. Esther,
in my intro, I shared a bit about the incredible career that you've
had, leading marketing for some of the world's most recognized
brands and also working on the service provider side of our
profession.
So I know our listeners will want to learn what attracted you to the CMA and why does leading Canada's largest marketing association feel like the right next chapter for you?
00:03:21.110 — 00:06:13.220 · Esther
When I first saw this opportunity, everything just clicked. As I
said in one of my interviews on the announcement, it just felt like
a really easy "yes" for me. This job brought together my 30 years
of building brands, of understanding consumers, of leading teams
through transformation. At my P&G experience, I did learn the
discipline of brand building.
There, it was all about getting to know the consumer and understanding them, the power of strategy, making really good choices and understanding what you were trying to communicate, as well as the importance of execution and really being thoughtful on what you were executing in the market. And we described it as "the who, the what and the how" in some ways.
But it was an important legacy for me. And I took that experience to CIBC. As you mentioned in the intro, a big project I had there was modernizing the brand through the restage that touched all 55,000 employees and 8 million clients globally. So I believe that the experiences I've had in those big brands, as well as through my consulting, brought together my love of all aspects of marketing and delivering on consumer needs, driving business growth.
So when I heard about this job, there were actually a couple of signs that made this the right next chapter, which I don't even know if I've told you all of them. Alison. The first was last summer. I was speaking to a colleague and I was telling her that my daughter had a summer job in advertising at an ad agency, and she was a VP of Marketing herself, and she said, "Wow, do you really want her to get into marketing?"
Like, and she said it like it was something that we shouldn't be encouraging our, our young people to get into. And it made me realize that our profession had an opportunity to regain its swagger. And, you know, at the same time, I was hearing consulting clients and reading about marketing and hearing about all the challenges that they were facing and how they wanted to have a greater impact in the C-suite, and how to think about AI and how to do more with less.
And, you know, you wrap that with all the news that was coming about the tariffs and political uncertainty and the need for Canada to be more productive and more innovative, and all that led me to say, wow, you know, we need to get that credibility back, that pride back. And it felt like our profession had been in a bit of a fight for its seat at the table.
And so when I saw the CMA opportunity, that this was so much of the belief of the CMA, it just really felt like the right place to be to be able to have an impact on all those areas.
00:06:13.260 — 00:07:07.640 · Alison
You hadn't shared the story about your daughter's experience
before. It's great that she was excited about advertising. It's
disappointing that your friend in the profession wasn't advocating
on our behalf. And you're so right that getting our swagger back,
being more proud and not being the typical humble Canadians.
Being much more proud about what we as a profession deliver to our country's ability to innovate, to businesses and brands' ability to grow. We make tangible, mission critical changes and impacts to our country's GDP, to business growth, brand growth, and certainly to social enterprises as well. And a little bit later in the episode, we'll get into the marketing impact study, but that provides some really important fuel for everyone in our profession to walk a little taller and to really be able to advocate on how mission critical marketing is in Canada.
00:07:07.720 — 00:07:26.680 · Esther
Yeah, to be honest, I think my friend's comment was as much a
reflection of just a bit of jadedness that people are feeling
because a lot of marketers are being asked to do so much more than
they were before. And so I think it was a little bit of that. And
the fun fact is, her daughter is now going to work in an ad agency
this summer too.
So maybe I convinced her.
00:07:27.200 — 00:07:27.960 · Alison
Well done.
00:07:27.960 — 00:07:47.760 · Esther
But, you know, it was just a bit surprising at first. We think of
ourselves as being such big advocates. You and I have both had long
careers in marketing and have really loved it. And, you know, I
wish that for the future generation as well, to have that kind of
passion for what we do. Because in my mind, it's such an
interesting career.
00:07:48.000 — 00:08:27.790 · Alison
I couldn't agree more and I am going to encourage you and our
listeners for the interactions I have with younger marketers in our
profession. We have an Aim Advisory board that brings together 15
junior marketers across our profession and our member network, and
they are so talented. They are so committed.
They are absolutely passionate about their role in the importance of marketing. So I do think the future is bright, and maybe some of us older will become a little bit more jaded. Thankfully, the younger generations have not.
00:08:19 - Esther
That's great, I agree.
Alison
We've shared a bit about this, but how else has your experience
shaped your thinking about what the CMA should be doing for its
members?
00:08:27.830 — 00:11:17.450 · Esther
Well, my experience in previous roles was in companies that really
reflect our member base. So I had client side experience at a
multinational and a Canadian-based company. As you mentioned, I
worked at an association and I've been a vendor as well. And so I
think those experiences have really shaped how I think about member
value and what members are looking for when they join the
association.
So when I was the member, I valued community, I valued thought leadership, and I always felt like the CMA was a bit of a signal through the noise. There was so much information coming at me constantly, and I found the CMA so helpful in providing resources and that community of marketers that I could speak to about all my issues.
So that was my experience as a member. I think with the association, what I saw was a bit of those inner workings of the association and that it's such a tough balance, and I commend you for doing it for the last few years, of being able to serve such diverse member needs while staying relevant, and the importance of the advocacy work that happens behind the scenes.
And I think what both those experiences taught me is as an association, the CMA needs to operate at multiple altitudes simultaneously for different audiences, you know. But by that, I mean we're day to day with practical resources, right? Whether it's our AI playbooks or some of our certificate courses or some of our how to guides.
But we also need to be 3000ft and thinking in the future when we think of influencing policy and, you know, some of the research that has been identified and all that we have to do to to maintain the ethical standards of marketing. So I think all those experiences help me realize that while we have three great pillars of community influence and standards of excellence, different people from our member organizations need different levels of support.
00:10:42 - Esther
And whether that's, you know, somebody who's a junior marketer or a
CMO, they need different levels of support at different points in
their career, and I think the CMA does an amazing job of delivering
against that. I just want us to be that indispensable partner that
makes every Canadian marketer more effective, more confident and
offer more value to their organization, because that's what's going
to keep us as an association, thriving, as well as keeping
marketing as a profession thriving.
00:11:17.850 — 00:11:31.410 · Alison
I couldn't agree more on being almost four years in the role. One
thing I can vouch for is it's an incredibly exciting role. Time
flies by and you will never, ever be bored. Coming up on 60 days,
you're already sensing that.
00:11:31.410 — 00:11:53.200 · Esther
I'm already sensing that. And it's so fun to get out. And yes, we
spent a lot of time talking and listening to our members and what
their needs are. And there's just so much energy out there for the
profession and a desire to have an impact. And it's been just
really, really exciting to hear it all.
00:11:53.240 — 00:12:13.320 · Alison
And those conversations really fuel where we can identify areas
that we can improve upon, where we see gaps that we can help fill
from a profession's perspective as well. So building on that,
you're almost at your first 60 days with the CMA. What have been
some of your biggest observations or surprises that you've gotten
about the Association and our Members so far?
00:12:13.440 — 00:14:11.200 · Esther
Well, these first few weeks have been and they've been so exciting
in the best possible way. I would say my biggest observation is
just how much of a genuine connection people have for the CMA, and
how invested they all are in its success and in marketing success.
And it's true of our staff, our Members, our Chartered Marketers,
and even our Board.
You know, as you know, I since I arrived, I met with every employee and they they speak so highly of the culture that has been created And a lot of that is a tribute to you, Alison, and the and the leadership team. When I got appointed, I received so many unsolicited notes from members, and all the comments just made me realize how important the CMA has been to them.
And I know I shared some of them with you, but just some really beautiful remarks about how important the CMA is and how passionate they are, how when they have to make choices on their time, this is where they want to spend it. And I think that's been a real surprise. And it's true. I was at an event today, and I got comments about how much our members value the community and connections.
So, you know, I think it's throughout those different groups, we hear it and and even when we talk to our Board, who are some of Canada's top senior marketing leaders, they're choosing to give up their precious volunteer time to work with us because they believe in the mission and the need to future-proof the profession so strongly.
So I think that's been the biggest surprise. It's just that collective pride and passion that I see throughout the different stakeholders. And it's really not something you can manufacture. It's the result of years of the CMA showing up consistently.
00:14:11.760 — 00:14:31.680 · Alison
So incredibly gratifying to hear. The team has worked and continues
to work incredibly hard. And our goal is to achieve exactly what
you have described. So to hear that you are getting that unprompted
feedback across the membership is very, very much appreciated. So
thank you and thank you to the members for reaching out.
00:14:31.720 — 00:14:59.390 · Esther
And I hope that they continue to reach out. I know that for me,
that's such a great learning. We talked to some of our Chartered
Marketers yesterday and the feedback from them was incredible. I
loved hearing things like, I'm in more rooms now. I'm a part of
more conversations because I'm a Chartered Marketer, or I've now
had the ability to get a promotion or a raise because I had my
Charter Marketer.
I mean, those that level of pride is pretty amazing.
00:14:59.550 — 00:15:14.470 · Alison
And the doors and opportunities that's opening as Canada's only
professional marketing designation is resonating, which is great to
hear. So I know it's still early days, but as you look ahead,
what's a new opportunity or priority that you've identified that
you think we should be tackling?
00:15:14.470 — 00:17:44.900 · Esther
So I've been thinking about this a lot from my listening and
learning tour, and as I'm still listening, this will continue to
evolve. But the opportunity I see right now is reaching more
marketers across Canada. Uh, you know, the study that S ignal
49 conducted showing the marketing impact in Canada, it revealed
that more than 861,000 jobs in this country are marketing jobs.
So that's 1 in 25. And the CMA is the largest marketing association. And yet our members only represent about 40,000 marketers. That's just 5% of the entire community. And as much as we advocate and have impact on the broader community, even if they're not a member, uh, I still think there's a huge upside to be that catalyst to help marketers thrive today and in the future by increasing our presence across the country and having an impact on more marketers so that they can benefit from all the amazing work that the CMA is doing.
Just to give you a couple of examples, within the recent Ipsos survey that suggested only about a third of marketers have any formal training, we have the Chartered Marketer program, digital certificates, a robust learning plan. Those are all things that all marketers should take advantage of, and I want more members to be able to see that there's a new privacy bill this summer, and we need to represent business and consumer in the ethical use of data and AI.
That's another place where we can have such a huge impact. And finally, marketers tell us how much they want to connect with each other. And we have events, councils and committees where that sharing can happen. So there's a huge opportunity for us to reach more marketers across Canada. Have every CMO walk into their boardroom with data that proves marketing is an economic growth engine, and that we have every young marketer seeing that they have a clear path to professional growth, and that we have every business seeing that great marketing is a core growth driver.
00:17:45.300 — 00:18:03.140 · Alison
You've identified such an important area with every new member
organization that joins, it means we can do even more to advance
and represent the marketing profession. And it also means that even
more marketers are going to be benefiting from everything that
we're already doing. So I love that as a one of your early
priorities.
00:18:03.260 — 00:18:29.780 · Esther
Yeah. And, you know, as the study showed, like there's so many
marketers outside of Ontario and in other communities. And, you
know, I was amazed by the stat that we have Chartered Marketers in
every province and territory. And so we know that the great work
that the CMA is doing can touch the Canadian economy across the
board.
And I think that's a that's an exciting opportunity.
00:18:30.060 — 00:19:25.200 · Alison
Absolutely. Now you've mentioned a bit about the marketing impact
study, and I'd love to dig into that even more deeply. I know our
listeners are definitely going to be interested. So we announced
the study shortly after you joined in March, and it was a
partnership between the CMA and the Conference Board of Canada,
which is now known as Signal 49, and this was the first
comprehensive look at marketing's economic contribution to
Canada.
And as I mentioned in the opening, the findings are so incredibly important and compelling. So marketing activity generated 130.9 billion in GDP in 2024, which means marketing is rivalling sectors like retail trade, oil and gas. And that's often not the understanding. So to now have the data to back that up is really important.
So as the voice of this research to the media and our members, why do you think the study matters so much for our profession?
00:19:25.240 — 00:21:06.530 · Esther
Well, Alison, you mentioned some of the key stats, but I think the
first piece of the report is, it's so validating for all of our
marketers, right? Because it demonstrates not only do we have that
economic impact, that we represent 4.6% of our of our national GDP.
Um, you know, I mentioned the 1 in 25 jobs. Those are those are
stats that can help us work with policymakers and the government to
demonstrate the value that we are having as a profession.
But I think the other pieces that are important in this are some of the predictive, performance oriented parts of the conversation. You know, for decades, marketers feel like we've been on the defensive, right? You know, we're a cost. We need to defend that. We're actually growing the business. What this does is it flips the script.
It shows that we are a mission critical part of the Canadian economy, and that we are a growth engine for businesses. And I loved all the stats in that report that showed that if you have stronger brand strategies, you're going to deliver higher sales, or if you have better marketing, you're going to get better profit.
I mean, there's just a lot in there that really showed that great marketing delivers great business results, and I think it gives us the right to be at the table and have the discussions on how we're going to innovate and grow the business so that Canada benefits.
00:21:06.970 — 00:21:42.670 · Alison
You're so right. And you and I share a passion of how important
marketing is as a powerful driver of business performance across
the country. We know the organizations that invest in strong brand
and marketing consistently outperform their peers. You talked about
delivering higher sales, stronger operating income, and certainly
greater resilience during periods of economic uncertainty.
We will certainly include a link to the full report in the podcast notes, but I know our listeners would love it if you could share a couple of the data points that really bring to life what a powerful driver of business performance marketing is in Canada.
00:21:42.710 — 00:22:36.350 · Esther
Certainly within that study, some of the performance evidence was
those companies that had award winning marketing saw 48% more in
operating income. They saw 37% more in sales growth. I mean, that's
some really great results. There was also information around the
impact of personalization as well as the impact of loyalty
programs.
So all of those are within the study. Companies that were the top brands in Canada grew by 10%, whereas GDP growth was 1.3%. So top brands outperformed GDP growth. So there were some really amazing statistics within the study that just demonstrated the performance evidence that we need to be able to have those discussions at the C-suite.
00:22:36.390 — 00:23:06.290 · Alison
That's great, Esther, thank you very much for sharing. I know that
our listeners will be even more intrigued to take the time to read
through more of the details that they can find in the full study.
Now we're just days away from our third annual CMA Marketing Week,
which kicks off on May 4th and runs through the eighth.
And this was one of the initiatives that I launched when I was leading the CMA, and I'm super excited to see how it's evolved. This year's theme is Marketing Through the Lens of Tomorrow, and I'd love you to share. What are some of the highlights that you're most looking forward to?
00:23:06.370 — 00:25:12.940 · Esther
Well, the energy for Marketing Week is certainly high. And what I
love about what the team has done this year is the fact that we've
really leaned in to make it truly national. So we'll be in Montreal
for the first time on May 5th. The flagship CMA Future Proof is in
Toronto on May 6th, and we're going into Vancouver on May 7th.
So each city is getting programming that reflects their unique marketing community. Yet it's all tied together under the theme of Marketing Through the Lens of Tomorrow. So there's going to be some great speakers. There's going to be some amazing panels. Just to give you a little bit of a flavour. In Montreal, there's going to be The Creative Autopsy: Learning What Didn't Land, which I think will be really interesting because we don't talk about failures as much.
In Toronto, I'm really looking forward to hearing Tucker Bryant. He's a professional poet and innovation strategist, and he's worked with Stanford, he's worked with Google. And his keynote is called Using the Poets Perspective to Help Leaders Rethink Innovation. And if you think about where we're at now, where we've got so much data and AI and process and everything else, I think having someone who can remind us about the power of language and human insight is going to be really refreshing.
And then in Vancouver, we have Jill Schnarr from Telus, and I was actually speaking to a Telus member at an event today, and they were telling me about Jill and her experience and she's just going to be fantastic. So all those speakers will be amazing as well as the different breakouts. I think what also makes our events really special is just the conversations that happen throughout the day.
And you know, I know when I was a member coming to the events, that's what I really enjoyed as well, is just the chance to catch up with peers, to talk about my challenges, to have other people share what they were experiencing. There's real magic in that.
00:25:12.980 — 00:25:30.380 · Alison
Absolutely. So now I'm going to switch gears a little bit, and I
have a few questions around your leadership philosophy and vision.
So throughout your career, you've led some major initiatives and
stepped into certainly new leadership roles. So what's your
approach to building on existing momentum while you're still
pushing an organization forward?
00:25:30.420 — 00:27:45.930 · Esther
You know, it's a it's a great question and it's an interesting view
because it's it's actually how I went in to interviewing for this
job was to think about what were we doing really, really well as an
association. And when the Board asked me about where we should go
in the future, I started with where we were and how well we had
done in certain areas.
And I think that that the key is honouring what's working while staying curious about what could be better. And I believe that you don't want to tear down a really strong foundation. You build on it strategically. So, you know, I spent a lot of my first weeks really listening and talking to people and asking what they loved and what they were happy with and why were they happy with different elements.
And I think that's giving me a good sense of what are the things that you absolutely can't change and don't want to change. And what I discovered were things like the practical training, the advocacy that we do, the community building, all of these pillars were worth protecting. You know, as we've talked on building on momentum, as I've mentioned, I want to scale the impact.
And I think there's that opportunity both with the 1 in 25 marketers around the country as well as within our member organizations. I think we have an opportunity to make sure that everyone within an organization knows about the CMA and knows what they can do. Um, so I think that's an important piece.
So all those are are areas to to build on existing momentum. We got to listen. And we've got to keep the things that people love while also looking for those places where there's opportunity to, to do even more. The final comment I'd make on change is that it's going to be really important to bring everyone else along on the journey, and change can happen when the teams feel ownership and excitement.
So that's going to be really important with any changes and builds that we make at the CMA, is making sure that all of our stakeholders feel like they're a part of it too. So I'm definitely excited to invite input to explain what I'm thinking, to get builds, to change, to evolve as we go along.
00:27:45.970 — 00:27:58.970 · Alison
That's great. I love the highly collaborative approach. It will
definitely pay off in spades. Now, you also have been deeply
committed to leadership development throughout your career. So how
does that commitment show up in your vision for the CMA and in
supporting Canadian marketers?
00:27:59.010 — 00:29:55.490 · Esther
So from a leadership development standpoint, leadership has been
really central to my career. I think at P&G, it was a core part
of how we were evaluated as leaders, how we developed others. At
CIBC, I also spent a lot of time mentoring emerging leaders, and
was struck by how much people wanted to have honest conversations
about what leadership looked like there.
We used to talk about leadership, as you know, the importance of envisioning, of inspiring, of driving, of all those skills and post CIBC, leadership development has been so important to me. I actually trained as an executive coach, which was really helpful in identifying how people can build their own leadership by asking those right questions and helping them explore the systems that they're operating in and the systems that influence us as a coach.
You know, but I think the CMA is uniquely positioned in terms of marketing leadership. We can create learning experiences that build capability. And we have programs where marketers are working through real challenges together, right, through things like the Chartered Marketer program, where you've got more of that approach of, you know, a lot of people were talking about their capstone projects.
We have leadership capability through our mentorship and matching. And I think that's a really important piece of marketing leadership as well. You know, I want the CMA to deliver great marketing leadership, thinking and training. But I also want us to model great leadership. And I think you've done that really well in building the team.
You know, we've got to be a great place to work. We've got to invest in our team's development and we've got to be, you know, the best possible leaders that we can be.
00:29:55.650 — 00:30:15.330 · Alison
Well said. Now before becoming our new President and CEO, you were
absolutely an engaged CMA member. So what would you recommend for
the marketing professionals who are listening, who really want to
make the most of what the CMA has to offer and to really stay ahead
in our never-sleeping, always rapidly-evolving profession.
00:30:15.370 — 00:31:16.400 · Esther
You know, there's so many people have said this, but the more you
put into the CMA, the more you get out of the CMA. So I want every
marketer to feel that we're here for them and that no matter where
they are in the country, no matter where they are in their career
journey and no matter what industry they're in.
But the people who get the most out of it are those who get involved beyond just consuming content. So we have amazing content and absolutely we want people to use that. But we also want people to come to events like Marketing Week, to join a CMA Council and Committee so that they can talk to their peers and get that benefit.
And I think the value compounds when you actively engage. So for me, I was a Chartered Marketer, I was a judge on marketing awards. I joined a council, I came to lots of events, and each of those brought different pieces of the CMA value to me. And I think that that's what's really important for people.
00:31:16.880 — 00:31:28.320 · Alison
I absolutely agree. So before I let you get on with what I know is
a very busy day, I would love you to share one piece of career
advice for our listeners who aspire to follow in your
footsteps.
00:31:28.680 — 00:31:29.119 · Esther
Ha ha ha
00:31:30.240 — 00:32:38.920 · Esther
When I think of my career, I think of three things that have stayed
true for me throughout that career, and that is to stay curious, to
really remain a strong critical thinker, and the last is to build a
community. I was never somebody who was motivated by level or
prestige, but rather the choices I made in career were all about
learning and where I could go to keep learning.
And probably the moments of greatest growth were when I took on something new and unexpected and a little bit different. So that would be my advice for anyone else is just stay curious and recognize that you have to think more and more critically in our AI-driven world, but also you need people on your side.
You need a community around you to keep you grounded, to keep you connected, to be your champions, your Board of Directors. And so those are the things that I've lived by in my career.
00:32:39.280 — 00:32:58.520 · Alison
That is absolutely great advice. Esther, I have really enjoyed our
conversation, and I'm super excited to see how the CMA is going to
build on our strong momentum under your leadership. And I'm also
really looking forward to celebrating your and the team's many
successes in the months and years ahead.
So thank you from the bottom of my heart for joining me on CMA Connect.
00:32:58.560 — 00:33:30.270 · Esther
Well, thank you, Alison. This has been more fun than I expected.
And I wanted to just say publicly what I've said to you privately.
You're leaving the CMA in an incredible position, and I feel really
honoured to be building on your legacy. And thank you for all of
your support as we have been going through this transition.
I know that the CMA is going to continue to flourish based on the foundation that you have built. So thank you.
00:33:30.310 — 00:33:53.550 · Alison
It has absolutely been a highlight of my career. And it's never one
person. This is very much been a team effort with our talented CMA
team, with our very engaged Boards and with our membership, who
really make us more scalable and able to accomplish so much more
for the marketing profession and marketers across the country.
So I look forward to seeing where you take the CMA next.
00:33:53.590 — 00:34:04.510 · Esther
Great. And to everyone listening, come out and say hi at CMA
Marketing Week and send me feedback. I really want to hear what we
can do to make Canadian marketing even stronger.
00:34:07.270 — 00:34:20.270 · Presenter
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