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Protecting Your Radius Podcast

Jan 16, 2023

This episode introduces Cliff Richison, the founder and CEO of Arrow Fence, FenceTrac and StainTrac. Cliff is a seasoned entrepreneur with a strong background in the fencing industry. He learned much of his creativity and business acumen from his father, Bob Richison, the owner of Empire Fence of Tulsa, Inc. and from observing the success of industry leaders like Eddy Gibbs from Ameristar.

In 1983, Cliff founded Arrow Fence with the goal of providing high-quality fencing solutions for residential, commercial, and industrial clients. Since its inception, the company has become a trusted provider of fencing products and services in the Tulsa area and beyond.

Cliff is also a strong advocate for collaboration and helping others within the industry. He believes that the industry is finally at a place where people are willing to help each other, rather than trying to destroy each other's businesses.

Today, Cliff will be sharing his journey from working with his father to starting his own successful business, as well as his thoughts on the future of the fencing industry and the importance of collaboration in the industry. So sit back, relax, and get ready to be inspired by the story of Cliff Richison of Arrow Fence, FenceTrac and StainTrac.

All of our promos and additional resources are stored at our website:

Our first title sponsor is Luxecore by FenceTrac. LuxeCore is building to become THE standard for high-end composite fencing. The FenceTrac system has proven itself time and again - the advent of the LuxeCore product is just the next step in the journey for FenceTrac to provide a complete, near maintenance-free, steel/composite fence solution. Visit them at for more details and to connect for pricing.

The duo of Staintrac and WoodDefender makes your post-stain spraying challenges something of the past! Staintrac ( is the world’s premier machine-driven solution for applying stain in your shop. See more videos and gather more info on their website. Wooddefender is offered by Standard Paints and was the forebear for oil-based stain solutions to the fence market. With classes running for years to help contractors set up their rigs and teach them the fundamentals of staining. No back brushing is required - visit - for your next round of staining.

Needing a website, SEO help, or other online branding guidance - holler at the team of CleverFox.Online. With over 50 fence companies signing on board with them in 2022, the team at CleverFox.Online is continuing to grow and can take you along with them!

@therobnoble handles all production outlines; DM him for pricing and availability.