23. The 10 Reasons People Buy (And How to Use Them to Boost Sales)

May 14, 2025

Have you ever felt like you’re doing all the right things — posting consistently, building your email list, launching great offers — but still not seeing the sales you hoped for?

If so, you’re not alone.

In this episode of Waves of Impact, I’m breaking down the real reasons people buy and how to leverage them in your website, messaging, and marketing strategy.

Because when you understand what truly drives buying decisions, everything from your website to your social media starts working harder (and smarter) for you.

Here’s what I cover in this episode:

• The 10 powerful emotional triggers that influence every buying decision
• Why vague messaging and focusing only on features kills conversions
• How to use reasons people buy to naturally boost trust, clarity, and client confidence
• Mistakes that might be quietly pushing potential clients away
• Actionable ways to weave these buying triggers into your homepage, sales pages, and offers

If you’ve ever wondered why some launches feel effortless while others fall flat, this episode will give you the clarity you’ve been missing — and a roadmap you can start applying today.

Free Goodies:

• Want to see exactly where these buying triggers should show up on your website and client journey? Grab my FREE Perfect Customer Journey Map — it’s the step-by-step guide that helps you map out the path your ideal client should take across your site. Get it now at https://jessierichardsdesigns.com/map

Extra Resources To Help You:

• This Episode On the Blog: https://jessierichardsdesigns.com/23
• Launch your own high-converting website with Website Launch Academy: https://jessierichardsdesigns.com/wla
•  My Favorite Website Platform: SHOWIT - Click Here To Learn More
• Design your own visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk

Connect with Me:

• Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
• Instagram: https://www.instagram.com/jessierichardsdesigns
• Comments, questions, or feedback? Email my team at [e-mail]