26. The Hidden Cost of Clinging to a Brand You’ve Outgrown

Jun 4, 2025

Hey hey business bestie! In this episode of the Waves of Impact podcast, we’re talking about something that’s often overlooked but quietly holding so many entrepreneurs back... the cost of sticking with a brand you’ve outgrown.

If your visuals, messaging, or website still reflect a past version of your business, or worse, a version you DIY-ed when you were just getting started — this is your nudge to stop settling and start leveling up.

Because here's the truth:
The longer you hold onto an outdated brand, the harder it becomes to attract the clients, opportunities, and income that match where you are now.

Here’s what I cover in this episode:

• The subtle signs you’ve outgrown your current brand
• Why staying in your “starter brand” energy is costing you sales
• How an evolved brand builds instant trust and authority
• A client's transformation when she upgraded her brand and unlocked new levels of success
• Steps to start shifting your brand identity to match your next-level business

Episode Goodies:

• Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I’ll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat →  https://jessierichardsdesigns.com/workshop 
  

Extra Resources To Help You:

• This Episode On the Blog: https://jessierichardsdesigns.com/26
•  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk

Connect with Me:

• Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
• Instagram: https://www.instagram.com/jessierichardsdesigns
• Comments, questions, or feedback? Email my team at [e-mail]