27. You Built a Business… Now Build the Brand That Can Carry It

Jun 11, 2025

Hey hey business bestie! You’ve done the hard work — building a transformative offer, serving your clients, and proving the most value.

But if your brand hasn’t evolved alongside your business… it’s more than just “outdated”... it’s holding you back from your next level of growth.

In this episode, I’m breaking down what happens when your brand can't keep up with the weight of your business and what to do about it.

Here’s what I cover in this episode:

• The hidden cost of clinging to a brand you’ve outgrown
• Why your “starter brand” won’t support your scale goals
• How to know when your visuals and messaging are misaligned (and quietly costing you sales)
•  The mindset shift that will help you step fully into your expert energy and be seen as the premium provider you are

This is your permission slip to stop patching things together and start building a brand that reflects the power of what you’ve created.

Episode Goodies:

• Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I’ll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat →  https://jessierichardsdesigns.com/workshop 
  

Extra Resources To Help You:

• This Episode On the Blog: https://jessierichardsdesigns.com/27
•  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk

Connect with Me:

• Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
• Instagram: https://www.instagram.com/jessierichardsdesigns
• Comments, questions, or feedback? Email my team at [e-mail]