28. What I Wish I Knew Sooner About Building a Brand People Trust (and Buy From)

Jun 18, 2025

If you’ve ever felt like you’ve done everything right — the cute logo, the professional website, the matching colors — but still aren’t seeing the growth, conversions, or connection you’re craving… this episode is for you.

I'm pulling back the curtain on what I wish I knew earlier in my business journey — the real needle movers to building a brand that not only looks good, but actually builds trust, stands out online, and drives sales. This isn’t about aesthetics. It’s about alignment.

From visual identity to messaging and brand positioning, we’re covering the exact shifts you need to create a brand that feels magnetic — and gets results.

Here’s what I cover in this episode:

• Why sticking with your “safe” familiar brand is holding you back from your next-level growth
• How off-brand visuals and unclear messaging create a “NO” with your buyers
• How to step into the version of yourself that no longer plays small or blends in — and instead positions your brand to stand out, attract aligned buyers, and build trust fast

Episode Goodies:

• Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I’ll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat →  https://jessierichardsdesigns.com/workshop 
  

Extra Resources To Help You:

• This Episode On the Blog: https://jessierichardsdesigns.com/28
•  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk

Connect with Me:

• Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
• Instagram: https://www.instagram.com/jessierichardsdesigns
• Comments, questions, or feedback? Email my team at [e-mail]