34. Why Funnels Aren’t Enough to Scale Your Business (And What You Actually Need Instead)

Jul 30, 2025

Funnels are everywhere. They’ve become the golden ticket in online business.

Every coach, strategist, and webinar ad on Instagram is shouting, “Just build a funnel and the sales will come!”

But today, I want to have a heart-to-heart about something that’s rarely said out loud in the online space: Funnels alone aren’t enough to build a sustainable, trust-filled business.

If your sales aren’t matching your energy — the issue might not be your funnel. It might be what’s missing around it.

Here’s what I cover in this episode:

• Why funnels flop even when everything “tech-wise” is working
• What trust-building pieces your funnel is likely missing
• How your visuals, messaging, and brand positioning are secretly impacting your conversion rate
• What to focus on first if you’re ready for a scalable, trust-filled business

Episode Goodies:

• Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I’ll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat →  https://jessierichardsdesigns.com/workshop 
  

Extra Resources To Help You:

• This Episode On the Blog: https://jessierichardsdesigns.com/34
•  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk

Connect with Me:

• Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
• Instagram: https://www.instagram.com/jessierichardsdesigns
• Comments, questions, or feedback? Email my team at [e-mail]