42. Why Your Sales Page Isn’t Converting (and What to Fix First)

Sep 24, 2025

Think your sales page is the problem? It might not be what’s hurting your conversions.

In this episode, we’re diving into the real reason your page isn’t converting — and it’s not your design. Spoiler: It’s your brand message.

I’m breaking down the 3 biggest messaging mistakes I see and giving you simple ways to fix them so your audience stops hesitating and starts buying.

Here’s what I cover in this episode:

• Why your sales page might not be the problem after all
• The subtle brand mistakes that cost you conversions
• How to know if your message is creating confusion instead of clarity
• The #1 shift to make if you want people to take action when they land on your page

Episode Goodies:

• Join me for my live 3-day workshop: Unlock Your In-Demand Brand — where I’ll help you refine your visuals, clarify your messaging, and design a brand that sells before you ever get on a call. Save your seat →  https://jessierichardsdesigns.com/workshop 
  

Extra Resources To Help You:

• This Episode On the Blog: https://jessierichardsdesigns.com/42
•  Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk

Connect with Me:

• Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
• Instagram: https://www.instagram.com/jessierichardsdesigns
• Comments, questions, or feedback? Email my team at [e-mail]