Mar 28, 2024
I had the absolute honour of sitting down with my brilliant friend N. Chloé Nwangwu, a brand scientist with a background in international conflict resolution. If you haven’t heard expressions like “the invisibility tax” or “underrecognition”, you need to be paying attention to the work Chloé is doing.
We talked about why your brand values are important but also why nuance is important in conversations around values, and whether having that nuance will allow you to maintain your audience’s ear and effect more positive and progressive change.
We also talked about a ton of other stuff…
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Maintaining boundaries when doing emotional labour, and what that looks like versus what happens when you don’t do that (as a wedding vendor);
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Never Have I Ever and Mindy Kaling’s general greatness
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Why being a woman in a “female-dominated industry” isn’t all it’s cracked up to be when we’re still operating under patriarchal, white-supremacist, and highly capitalist systems
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The S.N.I.F.F. test for vendors to help you figure out if your marketing is feminist, and how you can improve it
Chloé has generously created a resource page for y’all with links to some of the articles we discussed and a detailed breakdown of S.N.I.F.F. - plus links to locate her.
Find me on Instagram, where I answer all of my DM'S, and check out my website to see how you can get me as your personal wedding coach!
Music is Blackout Romeo by The Spin Wires.
RESOURCES
Chloé's must-read article in the Harvard Business Review: Why We Should Stop Saying “Underrepresented” (hbr.org)
Chloé and I met through the amazing Erika Tebbens - she is the business coach who helped me transition from freelancer to entrepreneur, and she is so knowledgeable and creative and just understands business in a way that is really supportive.
I mentioned the book “Invisible Women: Data Bias in a World Designed for Men” by Caroline Criado Perez
Chloé mentioned “the ambition penalty,” a term coined by Stefanie O'Connell Rodriguez