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Are you an ambitious, self-aware, and growth minded entrepreneur, who wants to transform your ideas into assets? Then this show is for you! Join Anthony (Tony) D'Angelo, the founder of The Intellectual Capitalist, as he interviews intellectual property experts and IP game changers to provide you with the insights and inspiration to transform your entrepreneurial ideas into cash flowing assets. Take Action at www.IntellectualCapitalist.com to book a Intellectual Capitalist Consultation Today! 

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  2. Episode 18: Interview w/Dr. Jennifer Black, Author of Branding Trust: Advertising and Trademarks in Nineteenth-Century America

Episode 18: Interview w/Dr. Jennifer Black, Author of Branding Trust: Advertising and Trademarks in Nineteenth-Century America

Mar 14, 2024

In this episode Intellectual Capitalist founder, Tony D'Angelo, interviews Dr. Jennifer Black, associate professor @ Misericordia University (PA) and author of Branding Trust: Advertising and Trademarks in Nineteenth-Century America (U Penn Press). Together they explore how the IP of Trademarks where foundational in building trust in the late 1800's and into the early 1900's of America. 

To learn more about Jennifer's work please visit https://jennifermblack.org/ and to save 30% off your copy of the book simply click here https://www.pennpress.org/9781512825008/branding-trust/ and use the promotional code: PENN-JMBLACK30