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The Fully Booked Photographer

Mar 20, 2023

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of understanding the difference between marketing and sales.


They highlight how marketing is about creating brand recognition, building customer loyalty and generating demand, while sales involve converting leads into paying customers. The team also shares tips on how to help clients realise what they want by actively listening to their needs and preferences.


They also explore the common misconception that marketing is to blame and not your sales process, plus the correlation between cold leads and sales generated from your marketing.


In this episode you will hear:

  • Why you must understand the difference between marketing and sales
  • How to help your clients realise what they want
  • Why marketing is just as important as closing sales
  • What the correlation is between cold leads and sales
  • The importance of having a marketing system that works


For more information about this episode head to


The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.