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The Correspondent - Banking Podcast from ICBB


Feb 28, 2024

Many community banks express hesitation about embracing social media, citing compliance concerns, resources, reputational risk, and more. But for some community banks, the benefits have far outweighed the risk. For example, Paducah Bank in Paducah, Kentucky, was an early adopter of social media marketing and has gained attention from The Financial Brand for their efforts. In this episode, Susan Guess, chief marketing officer at Paducah Bank, and Madison Caplinger discuss the benefits of investing in social media and other creative marketing strategies for community banks. 

 

Register for the Credit Conference: icbbcreditconference.com 

 

 

Follow Susan on LinkedIn: www.linkedin.com/in/susan-guess-16bb7913/ 

Follow Paducah Bank on Facebook: www.facebook.com/PaducahBank