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The Business of Fitness Podcast

Jun 9, 2024

How should you market your fitness business if you only have $50 a month? 

How about $200, $1,000, $2,500 or even $10,000 a month?

We set digital marketing consultant, Rita Franchina from Franky Digital, the challenge of designing a marketing plan for each of these budgets.

No matter how much money you’ve got to...


May 26, 2024

Dan uses the science of behavioural economics to provide very tactical strategies to get more fitness clients and sell more fitness memberships.

Implement these 63 psychology-hacks into your marketing and watch your conversion rates skyrocket.

Download the free PDF that accompanies this episode.

The Business of Fitness...


May 20, 2024

This episode’s a bit different, it’s a recent interview Dan did on the Fitness Education Online Podcast, where he spoke about his own journey in fitness, mentorship and the Perth Fitness Business Summit.

The link mentioned by Dan in this episode, with all the resources and recommendations discussed is here:


May 12, 2024

If you're a gym owner looking to develop multiple income streams, this one is for you.

Dan goes deep into the pros, cons and strategy of incorporating recovery modalities like ice baths and saunas into your gym.

If you're considering doing this, or have already implemented it, PLEASE listen to this episode.

The Business...


Apr 24, 2024

At the time of recording this podcast, Dan had conducted 3,612 one-on-one business mentoring consultations with fitness business owners, over six years.

And after a while, you start to see patterns.

In this episode, Dan picks out the 13 things the most successful fitness business owners do best.

Learn more about...