Aug 10, 2026
In this episode, Ben Luckens interviews Dan about why remarkable client experiences will become a major competitive advantage for fitness businesses in the age of AI.
This episode covers some of the topics from the 2026 Perth Fitness Business Client Experience Workshop. Learn more about that here.
Dan explains why...
Aug 4, 2026
In this episode, Dan Williams explains how personal trainers can design a PT session that clients remember, value and talk about.
(it's also a summarised 'sneak peak' of the upcoming 2026 Perth Fitness Business Client Experience Workshop)
He walks through how to map every client touchpoint, identify the pits that damage...
Jul 31, 2026
I'm proud to use this episode to announce the 2026 Perth Fitness Business Client Experience Workshop: https://gobsmack.com.au/fitness/
The Perth Fitness Business Client Experience Workshop is a practical, 12 hour event to help fitness business owners design a more remarkable client experience.
You’ll work with myself...
Jul 28, 2026
Retaining staff is one of the biggest challenges in the fitness industry, yet Ben Luckens's four key team members have each stayed with him for more than seven years.
In this episode, Dan asks Ben the leadership principles behind that loyalty, including self-leadership, vulnerability, difficult conversations, empathy...
Jul 14, 2026
Dan talks about how most people are using AI backwards.
It's resulting in businesses becoming uninspired commodities, void of originality and humanity. And it's leading business owners down a path of removing the elements of a 'full life' that make them uniquely human.
In this episode Dan explores what people need to...