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The Business of Fitness Podcast

Dec 15, 2025

In this episode, Dan is a guest on Ben Lucken's podcast, where he sits down for a really wide ranging conversation about business mindset.

Benny asks Dan about how he thinks about building a life that aligns with your own definition of success.

They also discuss some of the frameworks Dan uses to think about the world,...


Dec 2, 2025

Summary: In this episode I explore how a professional photoshoot can transform your fitness business marketing, with practical steps to plan, capture, and use high-quality photos that attract the right clients.


5 things you’ll learn:

  • Why professional photos are one of the most effective marketing tools for fitness...


Nov 18, 2025

In this episode Dan Williams explores how goal dilution contributes to the identity crisis in Exercise Physiology and shares how defining what EPs don’t do can help the profession stand out.

5 things you’ll learn in this episode:

  • Why Exercise Physiologists struggle with public recognition and a clear professional...


Nov 4, 2025

Today we bring you an episode of the Kinetic Careers podcast with Jeremiah PEIFFER.

Dan Williams was lucky enough to be invited by Jeremiah for the very first episode of his podcast, which helps sport and exercise science students and graduates to develop their career.

Jeremiah and Dan had a wide ranging...


Oct 21, 2025

If you are an online coach, or you program for your clients, this is for you.

In this episode, Dan Williams talks about the very real threat that AI is bringing to people who provide programs for their clients. 

Dan explores how AI is transforming exercise programming, why online coaches face potentially career ending...