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The Business of Fitness Podcast

Aug 19, 2025

Dan explains a simple client reactivation system for fitness businesses, show how to track resurrection rate, and share easy steps to win back ex-members.

5 things you’ll learn:

  • How to build a list of ex-clients and calculate a monthly resurrection rate for your fitness business.
  • How to improve offboarding...


Aug 6, 2025

In this episode Dan shares the one-page marketing plan he recommends to every fitness business he mentors, focusing on 11 proven marketing areas that consistently drive long-term growth without chasing fads.

Download a PDF version of the one page marketing checklist here.

Four things you’ll learn in this episode:

  • How...