The Business of Fitness Podcast

Apr 30, 2026

In this episode Dan uncovers the pricing mistake leaving fitness professionals underpaid, and shares the four-step approach he used to help one trainer charge $25,000 per client.

Four things you’ll learn in this episode:

• Why the traditional “build first, price later” approach keeps fitness professionals stuck...

Apr 15, 2026

Summary: In this episode Dan explores agentic AI, how it differs from chat-based AI, and why delegating to it rather than using it can help you earn more and reclaim time.

5 things you'll learn in this episode

• The key difference between chat-based and agentic AI. Most people are directing AI step by step. Agentic...

Mar 24, 2026

Summary: Dan explains why most business owners glance at numbers without using them well, and shares a complete KPI system to track what matters, focus your effort, and build a better life.

This one works really well as a video, as Dan does a walk through of a KPI spreadsheet. You can watch that here, or read the...

Mar 10, 2026

Summary: In this episode Dan explores how MrBeast would market a fitness business, and what fitness professionals can learn from his approach to attention, storytelling, referrals, content, and growth.

5 things you’ll learn in this episode

• How to make your fitness business website more clickable, clearer, and easier...

Mar 2, 2026

These are the 14 things I include on every website I build to turn the site into a lead generating machine.

Here are five things you'll learn from this episode of The Business of Fitness Podcast:

1. Why a good-looking website is not enough to get more gym leads
2. How simple psychology can help turn website visitors...